Facebook prioritizes longer videos in News Feed

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Andro Alex

It's a slight tweak, but one that could boost the visibility of longer videos, in some cases. For Facebook Page owners, the takeaway here is that longer videos that engage users may get a bump up in terms of distribution, but the side effect could mean that some shorter videos see a small dip, Facebook confirms. It will also affect longer videos that people are watching in general, even if they're not completing them. Now, long videos that people are actually watching may be distributed more on Facebook. It can be more of commitment to watch a longer video in full, of course – the content has to be interesting enough to keep your attention.


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Facebook prioritizes longer videos in News Feed

Facebook wants people watching longer videos, and now it's going to start prioritizing them in the News Feed. This means that "longer videos that people spend time watching may see a slight increase in distribution on Facebook." Facebook recently started giving publishers the ability to show mid-roll ads, or ads in the middle of videos. Surfacing longer videos will make sure those mid-roll ads are see by more people. "As we continue to understand how our community consumes video, we've realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos."




This would tell Facebook how the communities consume videos, eventually empowering the company to avoid penalising longer videos. This may also trigger a dip for shorter videos in News Feed distribution. Facebook to alter News Feed Facebook to alter News FeedIn a bid to improve the content on its platform, Facebook will now credit publishers if their video is watched for a minimum of three seconds and take down those which have minimum "views". "Today, we're announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched," Facebook said in a blog post on Saturday. "One of the signals we look at is 'per cent completion' — the per cent of each video you watch — to help us understand which videos you enjoyed.


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